Every era introduces a new mandate for businesses growing and operating in it. Within a few years, business focus has moved from assets to commerce, and now it is customer oriented. Rapid consumer and technological evolution is pushing enterprises to be more creative, intuitive, agile, and technologically advanced - more Digital.
Digitalization is continuously molding processes and business models, making them increasingly customer-centric. With the digital fire spread everywhere, the fuel to this ignition is the data, that drives insights, analytics, and competitive differentiation.